Table 66 Sept 2026From “What is CRM data governance? Revenue control before reporting”

What evidence is strong enough for a CRM data-governance decision?

Table 6What evidence is strong enough for a CRM data-governance decision?

Evidence type	What it can show	What it cannot show
Descriptive	Field states, exception distribution, and audit trail under a declared rule and version	That governance changed performance
Comparative	Difference in pass, hold, and unknown states under aligned rules, populations, and windows	That governance caused the difference
Causal	Effect of a specified governance intervention with comparison and outcome design	A universal CRM effect from one setting

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Source: Table from this essay. Sources and interpretation are given in the article.

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Revenue operations & AI

What is CRM data governance? Revenue control before reporting

CRM data governance decides who owns a CRM field, how its quality is tested, and when a record is fit for revenue reporting.

6 Sept 2026

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Isoglu, S. (2026). What evidence is strong enough for a CRM data-governance decision? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-crm-data-governance-fig07/

BibTeX

@misc{isoglu-2026-what-is-crm-data-governance-fig07,
  author = {Isoglu, Sinan},
  title = {{What evidence is strong enough for a CRM data-governance decision?}},
  year = {2026},
  howpublished = {Table 6, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-crm-data-governance-fig07/},
  note = {From the essay {What is CRM data governance? Revenue control before reporting}}
}

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  <figcaption>Table 6: What evidence is strong enough for a CRM data-governance decision?. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-crm-data-governance-fig07/">View exhibit</a>.</figcaption>
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