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Figure 2From “What is an A/B test? randomized controlled trials, statistical power, and governance”

Taxonomy of Experimentation Architectures

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Figure 2Taxonomy of Experimentation Architectures

Experimentation System ArchitectureClient-Side / Presentation LayerServer-Side / Backend and EdgeArchetype 1:Client-SideDOM MutationIn-browserJavaScript, visualeditorFast to ship, highflicker riskArchetype 2:Multi-ArmBandit (MAB)Dynamic trafficroutingMaximizes short-termyieldArchetype 3:Server-Side Edge FlagZero flicker,secure logicPricing andalgorithms, fullaudit trailArchetype 4:Quasi-ExperimentSynthetic controls,geo-matchingNon-random assignment

Source: Diagram from this essay. Sources and interpretation are given in the article.

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APA 7

Isoglu, S. (2026). Taxonomy of Experimentation Architectures [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-an-ab-test-fig03/

BibTeX
@misc{isoglu-2026-what-is-an-ab-test-fig03,
  author = {Isoglu, Sinan},
  title = {{Taxonomy of Experimentation Architectures}},
  year = {2026},
  howpublished = {Figure 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-an-ab-test-fig03/},
  note = {From the essay {What is an A/B test? randomized controlled trials, statistical power, and governance}}
}
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  <figcaption>Figure 2: Taxonomy of Experimentation Architectures. Source: Diagram from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-what-is-an-ab-test-fig03/">View exhibit</a>.</figcaption>
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