Figure Figure 1 From the research bench 4 September 2026

Taxonomy of Experimentation Architectures

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Source: Diagram from this essay. Sources and interpretation are given in the article.

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What is an A/B test? randomized controlled trials, statistical power, and governance

An A/B test is a randomized experiment comparing two concurrent variants to measure the causal impact of a single change on commercial performance.

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APA 7

Isoglu, S. (2026). Taxonomy of Experimentation Architectures [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-what-is-an-ab-test-fig03/

BibTeX

@misc{isoglu-2026-what-is-an-ab-test-fig03,
  author = {Isoglu, Sinan},
  title = {{Taxonomy of Experimentation Architectures}},
  year = {2026},
  howpublished = {Figure 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-what-is-an-ab-test-fig03/},
  note = {From the essay {What is an A/B test? randomized controlled trials, statistical power, and governance}}
}

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From the essay What is an A/B test? randomized controlled trials, statistical power, and governance

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