Table 4From “What is a revenue process? The handoffs that make the funnel measurable”
What is a stage gate?
Table 4What is a stage gate?
| Gate part | Question | Example |
|---|---|---|
| Entry criteria | What must be true before the transition can be attempted? | Account, need, and decision path identified |
| Evidence packet | Which record or event proves the criteria? | Discovery note with timestamp and source |
| Acceptance event | What does the receiver acknowledge? | Solutions owner accepts the technical-validation request |
| Exit criteria | What makes the process eligible for the next state? | Security requirements documented and next workshop booked |
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Revenue operations & AI
What is a revenue process? The handoffs that make the funnel measurable
A revenue process is a sequence of states, decisions, and handoffs with evidence, owners, acceptance events, and outcomes.
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What is a revenue process? The handoffs that make the funnel measurable
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