Table 729 Aug 2026From “Value-based pricing is a capability before it is a number”

What counts as evidence for a value-based pricing decision?

Table 7What counts as evidence for a value-based pricing decision?

Evidence type	It can support	It cannot support by itself	Minimum fields
Descriptive	What price, value event, usage, or delivery outcome was observed.	Why it happened or whether the price caused it.	Population, unit, period, measure, and source.
Comparative	How two declared offers, periods, groups, or price objects differ.	That the difference is caused by the price method.	Comparison, eligibility, timing, and uncertainty.
Causal	A specified effect under a defensible design and population.	A universal premium or result outside the studied boundary.	Treatment, comparison, outcome, timing, assumptions, and disconfirmation.
Delivery evidence	Whether the promised value event was observed after purchase.	That the commercial price caused the customer's result.	Promise version, beneficiary, event, reviewer, date, and result.

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Source: Table from this essay. Sources and interpretation are given in the article.

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From the essay

Pricing & revenue architecture

Value-based pricing is a capability before it is a number

A value price needs evidence, translation, negotiation, and delivery checks. The number is an output of that chain, not a substitute for it.

29 Aug 2026

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APA 7

Isoglu, S. (2026). What counts as evidence for a value-based pricing decision? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-value-based-pricing-is-a-capability-fig07/

BibTeX

@misc{isoglu-2026-value-based-pricing-is-a-capability-fig07,
  author = {Isoglu, Sinan},
  title = {{What counts as evidence for a value-based pricing decision?}},
  year = {2026},
  howpublished = {Table 7, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-value-based-pricing-is-a-capability-fig07/},
  note = {From the essay {Value-based pricing is a capability before it is a number}}
}

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  <figcaption>Table 7: What counts as evidence for a value-based pricing decision?. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-value-based-pricing-is-a-capability-fig07/">View exhibit</a>.</figcaption>
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