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Figure 1From “Salesforce size is a response model, not a headcount ratio”

The headcount counterfactual

Compare the response to the constraint. A headcount change is not a diagnosis until the evidence says which output or service burden it changes.

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Figure 1The headcount counterfactual

A five-column decision worksheet comparing three responses to a sales capacity constraint: add capacity, reallocate capacity, and improve the work system. The columns identify the constraint, evidence needed, next test, and stop condition.ResponseAdd, reallocate,or improve thework system.Constraint relievedCoverage, serviceload, informationwork, prospecting, orproductivity.Evidence neededThe observed workloadand output that makethe constraintvisible.Next testThe smallestreversible change andits comparison.Stop conditionWhat would show thatthis response wasnot the answer.Three rows are deliberate: add capacity, reallocate capacity, and improve the work system are competingcounterfactuals. A blank constraint means the headcount request is not yet a testable response.

Source: Author's decision worksheet grounded in Beswick and Cravens (1977), Darmon (2002), Horsky and Nelson (1996), and Piercy, Cravens, and Morgan (1999). Blank fields are reader inputs; no local capacity or performance is supplied.

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APA 7

Isoglu, S. (2026). The headcount counterfactual [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-salesforce-size-is-a-response-model-fig01/

BibTeX
@misc{isoglu-2026-salesforce-size-is-a-response-model-fig01,
  author = {Isoglu, Sinan},
  title = {{The headcount counterfactual}},
  year = {2026},
  howpublished = {Figure 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-salesforce-size-is-a-response-model-fig01/},
  note = {From the essay {Salesforce size is a response model, not a headcount ratio}}
}
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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-salesforce-size-is-a-response-model-fig01/">
    <img src="https://isoglu.com/social/isoglu-2026-salesforce-size-is-a-response-model-fig01.png" alt="Figure 1: The headcount counterfactual" width="3200" height="2400">
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  <figcaption>Figure 1: The headcount counterfactual. Source: Author&#39;s decision worksheet grounded in Beswick and Cravens (1977), Darmon (2002), Horsky and Nelson (1996), and Piercy, Cravens, and Morgan (1999). Blank fields are reader inputs; no local capacity or performance is supplied. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-salesforce-size-is-a-response-model-fig01/">View exhibit</a>.</figcaption>
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