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Table 2From “Revenue lifecycle stages are state boundaries, not a funnel list”

How can a team calculate revenue lifecycle stages?

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Table 2How can a team calculate revenue lifecycle stages?

MeasureAuthor conventionIt can describeBoundary to retain
State countNumber of eligible process instances in state s at time t.State composition at a declared observation point.Unit, population, state definition, and observation date.
Entry rateInstances entering state s during a window / eligible population for that window.How many eligible instances crossed the entry rule.Entry event, eligibility, period, and exclusions.
Transition rateInstances leaving state s for a named next state / instances eligible to leave s.A declared transition under the stated process.Exit event, next-state rule, censoring, and denominator.
Time in stateExit timestamp minus entry timestamp for an instance that exits.Elapsed time for observed transitions.Time zone, open records, returns, and rework.
Open-at-horizon shareInstances without a terminal outcome at the observation horizon / eligible instances.How much of the population remains unresolved.Censoring date and explicit terminal-outcome rule.

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Source: Table from this essay. Sources and interpretation are given in the article.

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APA 7

Isoglu, S. (2026). How can a team calculate revenue lifecycle stages? [Table]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-revenue-lifecycle-stages-are-state-boundaries-fig02/

BibTeX
@misc{isoglu-2026-revenue-lifecycle-stages-are-state-boundaries-fig02,
  author = {Isoglu, Sinan},
  title = {{How can a team calculate revenue lifecycle stages?}},
  year = {2026},
  howpublished = {Table 2, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-revenue-lifecycle-stages-are-state-boundaries-fig02/},
  note = {From the essay {Revenue lifecycle stages are state boundaries, not a funnel list}}
}
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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-revenue-lifecycle-stages-are-state-boundaries-fig02/">
    <img src="https://isoglu.com/social/isoglu-2026-revenue-lifecycle-stages-are-state-boundaries-fig02.png" alt="Table 2: How can a team calculate revenue lifecycle stages?" width="3200" height="2400">
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  <figcaption>Table 2: How can a team calculate revenue lifecycle stages?. Source: Table from this essay. Sources and interpretation are given in the article. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-revenue-lifecycle-stages-are-state-boundaries-fig02/">View exhibit</a>.</figcaption>
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