Figure 2From “Gross margin is not contribution margin”
The metric-definition worksheet
Before selecting a compensation base, define the deductions, control boundary, timing, exclusions, and outcome test.
Figure 2The metric-definition worksheet
Source: Author's worksheet for making metric boundaries explicit. All fields are blank reader inputs; no company, compensation, cost, or performance data is supplied.

From the essay
Revenue operations & AI
Gross margin is not contribution margin
Gross margin, contribution margin, net sales, and profit signal different economic objects; a compensation base cannot stand in for all four.
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