Figure 125 Jul 2026From “The funnel bottleneck nobody's measuring.”

What the funnel searches for, and what it pays for

Sorted by attention. The bars shrink down the left and grow down the right: the same five metrics, ranked in opposite orders by the two things the market says about them.

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Figure 1What the funnel searches for, and what it pays for

Source: Author's analysis of DataForSEO Google Ads data, 12-month average to June 2026, pulled 25 July 2026. Volume is reported in rounded bands; cost per click is the reported average. US market, English.

PNG4:3, 1600 × 1200, with the title, the source line and the attribution set in the image isoglu-2026-funnel-bottleneck-nobody-measures-fig01.png

From the essay

Revenue operations & AI

The funnel bottleneck nobody's measuring.

The funnel you instrument is the one your CRM can see. The most expensive interval in it happens between two systems, and shows up in neither.

25 Jul 2026

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This exhibit belongs to an essay: the numbers live here, the argument lives there.

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APA 7

Isoglu, S. (2026). What the funnel searches for, and what it pays for [Figure]. isoglu.com. https://isoglu.com/insights/exhibits/isoglu-2026-funnel-bottleneck-nobody-measures-fig01/

BibTeX

@misc{isoglu-2026-funnel-bottleneck-nobody-measures-fig01,
  author = {Isoglu, Sinan},
  title = {{What the funnel searches for, and what it pays for}},
  year = {2026},
  howpublished = {Figure 1, isoglu.com},
  url = {https://isoglu.com/insights/exhibits/isoglu-2026-funnel-bottleneck-nobody-measures-fig01/},
  note = {From the essay {The funnel bottleneck nobody's measuring.}}
}

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<figure>
  <a href="https://isoglu.com/insights/exhibits/isoglu-2026-funnel-bottleneck-nobody-measures-fig01/">
    <img src="https://isoglu.com/social/isoglu-2026-funnel-bottleneck-nobody-measures-fig01.png" alt="Figure 1: What the funnel searches for, and what it pays for" width="3200" height="2400">
  </a>
  <figcaption>Figure 1: What the funnel searches for, and what it pays for. Source: Author&#39;s analysis of DataForSEO Google Ads data, 12-month average to June 2026, pulled 25 July 2026. Volume is reported in rounded bands; cost per click is the reported average. US market, English. <a href="https://isoglu.com/insights/exhibits/isoglu-2026-funnel-bottleneck-nobody-measures-fig01/">View exhibit</a>.</figcaption>
</figure>