Table 2From “What is pipeline hygiene? A clean CRM is not a full pipeline”
How is hygiene different from adjacent pipeline concepts?
Table 2How is hygiene different from adjacent pipeline concepts?
| Object | Question it answers | What it should not be used to claim |
|---|---|---|
| Pipeline hygiene | Can this opportunity enter this declared view? | That the opportunity will close |
| Pipeline coverage | How large is the admitted pipeline relative to a target, and what is its stage mix? | That a coverage multiple has a stable conversion meaning |
| CRM data governance | Who owns the rules, definitions, access, exceptions, and review cadence? | That a governed field is automatically accurate |
| CRM adoption | Are people integrating CRM tools and routines into their selling work? | That a used field is correctly defined or current |
| Event schema | Can stage changes, date movements, and outcomes be reconstructed over time? | That a current snapshot preserves the full history |
| Forecast accuracy | How close was a forecast to a declared outcome at a declared horizon? | That a clean snapshot proves forecast quality |
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Revenue operations & AI
What is pipeline hygiene? A clean CRM is not a full pipeline
Pipeline hygiene tests whether an opportunity is current, owned, evidence-backed, unique, and fit to enter an open-pipeline decision.
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