Der geschätzte Effekt einer Endung auf 9 Dollar bei neuen und etablierten Artikeln

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• A ASPE03-C4 New against established items (Figure 1): new items were generally introduced in the most recent season, established items in previous seasons; Model 4 coefficients, Table 4 (Study 2): new 0.218 (SE 0.059, p < 0.01), established 0.098 (0.069), footwear -0.397 (0.247), and Table 7 (Study 3, no Sale cue): new 0.085 (0.035, single asterisk), established -0.024 (0.112), footwear 0.077 (0.059), signs read from the page images; 22% against 10% in Study 2; no test of the difference between categories is reported, and approximate 95% intervals from the printed standard errors overlap in both studies (this guide's arithmetic, stated in the Figure 1 caption after G5 F5, where the dek and the conditions sentence now speak of estimates and name the category by season, not by familiarity); the coefficient is read as the proportional change in demand (pp. 93, 98, 100, 101, 104, 108): "the increase in demand was stronger for new items than for items that the retailer had sold in previous years"; "The new items were generally introduced in the most recent season, while established items were offered in previous seasons."; "A $9 ending yielded an estimated increase of 1.8 units or 22% for new items compared to 10% for established items."; "For the footwear items the result was difficult to interpret; the coefficient was negative but not"; "The findings also replicate the evidence in Study 2 that the $9 ending effect is stronger for new items than for established items or footwear"; "the percentage change in demand from using a $9 ending"; "The effect is stronger for new items that customers have seen less frequently in the past."Anderson & Simester (2003), QME · Anderson & Simester. (2003). Effects 9 Price Endings Retail Sales

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