Entscheidungsbaum der Lokalisierung

Jede Zeile nennt eine Aussage zu dieser Abbildung, ihre Quelle und die Art ihrer Prüfung.

• A JV77-C1 The model focuses on "the gradual acquisition, integration and use of knowledge about foreign markets and operations", and on "the incrementally increasing commitments to foreign markets"johanson-vahlne-1977-internationalization-process
• A JV77-C2 The unit of analysis is one country at a time: "attention is concentrated on the increasing involvement in the individual foreign country"johanson-vahlne-1977-internationalization-process
• A JV09-C1 "Outsidership, in relation to the relevant network, more than psychic distance, is the root of uncertainty"johanson-vahlne-2009-liability-of-outsidership
• A JV09-C2 The market is a web, not a set of independent counterparties: "the business environment is viewed as a web of relationships, a network, rather than as a neoclassical market with many independent suppliers and customers"johanson-vahlne-2009-liability-of-outsidership
• A JV09-C3 Trust-building and knowledge creation are the additions: "The change mechanisms in the revised model are essentially the same as those in the original version, although we add trust-building and knowledge creation"johanson-vahlne-2009-liability-of-outsidership
• B OL96-C1 The paradox is that assumed similarity prevents learning: "The psychic distance paradox is that operations in psychically close countries are not necessarily easy to manage, because assumptions of similarity can prevent executives from learning about critical differences"ogrady-lane-1996-psychic-distance-paradox
• B OL96-C2 The retail evidence, verbatim: "Evidence from thirty-two Canadian retail com""panies shows that only seven (22%) were functioning successfully in the United States"ogrady-lane-1996-psychic-distance-paradox
• B OL96-C6 The paper refines the concept rather than rejecting it: "Modifications are suggested to improve the psychic distance concept"ogrady-lane-1996-psychic-distance-paradox
• B ZA95-C1 Support for a liability of foreignness AND for administrative heritage as an advantage, in the author's own words: "Results support the existence of a liability of foreignness and the role of a firm's administrative heritage in providing competitive advantage to its multinational subunits", while "they also highlight the difficulty firms face in copying organizational practices from other firms"zaheer-1995-liability-of-foreignness
• B ZA95-C2 The evidence is small and paired, which is the scope limit: "Predictions were tested with a paired sample of 24 foreign exchange trading rooms of major Western and Japanese banks in New York and Tokyo"zaheer-1995-liability-of-foreignness
• B B06-C1 Localization should be tested as a market-entry decision across language, offer, proof, price and route, with each change tied to an observable decision or outcomeAuthor framework grounded in the internationalization sources above
• B B06-C2 A country label does not identify the evidence needed for localization; relationship position, market knowledge, technical or legal requirements, and realized economics must be separatedAuthor framework grounded in Johanson and Vahlne, O'Grady and Lane, and Zaheer

Prüfgrade: A, gegen die gedruckte Seite der Primärquelle geprüft · B, Primärquelle, nur Textebene · C, belastbare Sekundärquelle · D, berichtet.

Diese Abbildung gehört zu einem Essay: Die Zahlen stehen hier, das Argument dort.