Ein Blatt für eine Freemium-Preisliste

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• B FRM-OWN-C3 A freemium price list is recorded in one row per paid version: what the free version gives and holds back, what a free user is worth per year and for how long, each paid price against the existing paid version, the free version's rating (a field resting on a result Liu et al. report as weaker for games and entertainment apps, named after G5 F1), the baseline (randomized arm, model forecast or none) and the window before and during; a model forecast and an observational panel answer weaker causal questions than a randomized arm; illustrated with a hypothetical B2B software firm adding a dearer paid plan, whose free accounts are not worth advertising revenue and whose worth none of the studies measures, tested by random assignment of comparable accounts or regions with equal before and during windows, naming the risk that buyers see both price lists; each paid version needs a willingness to pay estimate.Author worksheet grounded in PW08-C2, PW08-C4, GKM18-C3, GKM18-C5, GKM18-C8 and LAC14-C4

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