Essays on growth that compounds — go-to-market, pricing, revenue operations and notes from the research bench.https://isoglu.com/enhttps://isoglu.com/journal/every-growth-budget-is-a-gross-number/https://isoglu.com/journal/every-growth-budget-is-a-gross-number/A budget records what will be spent. It does not record what wears out while you spend it — and only the second number says whether the year added anything.Sat, 01 Aug 2026 00:00:00 GMThttps://isoglu.com/journal/a-vendor-page-invented-the-source/https://isoglu.com/journal/a-vendor-page-invented-the-source/Asked where the figure comes from, an assistant named Bain and Frederick Reichheld three times out of three. No search finds it in either's work.Tue, 28 Jul 2026 00:00:00 GMThttps://isoglu.com/journal/what-ai-changes-in-revenue-operations/https://isoglu.com/journal/what-ai-changes-in-revenue-operations/Two field experiments and a staggered rollout. Two of the harms an average cannot see; the third it records as an improvement.Tue, 28 Jul 2026 00:00:00 GMThttps://isoglu.com/journal/what-peer-review-deleted/https://isoglu.com/journal/what-peer-review-deleted/Asked for a figure and its original source, four assistants returned a number the published paper does not contain — and cited it correctly.Mon, 27 Jul 2026 00:00:00 GMThttps://isoglu.com/journal/funnel-bottleneck-nobody-measures/https://isoglu.com/journal/funnel-bottleneck-nobody-measures/The funnel you instrument is the one your CRM can see. The most expensive interval in it happens between two systems, and shows up in neither.Sat, 25 Jul 2026 00:00:00 GMThttps://isoglu.com/journal/one-number-commercial-team/https://isoglu.com/journal/one-number-commercial-team/Alignment is not agreement, and it is not a workshop. It is one number both sides can move, both sides are judged on, and neither side can move alone.Sat, 25 Jul 2026 00:00:00 GMThttps://isoglu.com/journal/pricing-is-positioning/https://isoglu.com/journal/pricing-is-positioning/Willingness to pay is not decided at the price page. It is built from what the buyer compares you against — so the set, not the number, is the lever.Sat, 25 Jul 2026 00:00:00 GMThttps://isoglu.com/journal/proven-playbook-new-market/https://isoglu.com/journal/proven-playbook-new-market/The motion that worked at home crosses the border intact. The market position it was quietly standing on does not — and that is the whole problem.Sat, 25 Jul 2026 00:00:00 GMThttps://isoglu.com/journal/why-growth-compounds/https://isoglu.com/journal/why-growth-compounds/The quiet difference between moves that make the next move easier and work that resets when the quarter ends — and why the second is so much easier to fund.Sat, 25 Jul 2026 00:00:00 GMT